What is changing
People, markets, technology, and culture
Original signals and research about forces leaders need to understand.
Insights
See what is changing before it becomes obvious.
Better Twin explores the signals changing growth, leadership, customer behavior, organizational design, measurement, and work.
Original research platform
Mental Currents
Tracking the changing psychology of work and society.
Mental Currents uses behavioral, cultural, and health data to examine how mental-health language and expectations are changing, and what those changes mean for leaders and organizations.
Visit Mental CurrentsThe signalsThe currentsLeadership implicationsOrganizational response
What gets in the way
Fragmentation, friction, and weak decisions
Analysis of why organizations struggle to convert ambition into results.
What leaders should do
Frameworks for action
Practical perspectives on growth systems, measurement, AI, and organizational change.
Bring the ambition, friction, or decision