Selected impact
Growth that shows up in the business.
Selected outcomes from connecting growth strategy, investment, execution, measurement, and executive accountability.
Flagship leadership impact · 2021–2025
Built the growth system behind the next stage of scale.
Transformed global marketing strategy and operations into an accountable growth system with clearer priorities, stronger executive visibility, and a repeatable model for growth.
Marketing-influenced revenue
Starting point$24M4.2×Scaled contribution$100M+
The mandate
Build the strategy, operating discipline, and visibility required for marketing to contribute at a much larger commercial scale.
What changed
Connected annual planning, demand, investment, measurement, executive reporting, and organizational accountability into one growth system.
The business result
Created clearer performance visibility, stronger confidence in growth investment, and a repeatable model for business contribution.
Selected experience
Across complex industries and growth stages.
The Trade DeskZeta GlobalAudibleMicrosoftNetflixSamsungVerizonAbbottGRAILActivisionStarbucksAudiVolkswagenExxonMobilParatek
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